The Importance of Transparency in Pet Nutrition Featuring Svein Erik Haugmo of Orivo

Welcome back to the Vital Pet Life Podcast! Hosted by Donie Yamamoto, CEO & Co-Founder and Dr. Amber, our team veterinarian, we are committed to helping pet parents make informed choices for their furry friends.

In this episode, we will explore the world of pet nutrition and the importance of transparency. Joining us is Svein Erik Haugmo, co-founder and CEO of Orivo, an independent testing laboratory revolutionizing the omega-3 industry. Together, we will uncover the hidden truths behind fraudulent labeling in pet supplements and explain how Orivo’s technology ensures quality and authenticity in products like Vital Pet Life’s fish oil.

In this episode, we will:

• Learn about the origins of Orivo and how it combats fraudulent labeling in omega-3 supplements.
  

• Discuss the prevalence of mislabeling in the pet supplement market and its impact on pet health.
  

• Highlight how Orivo’s cutting-edge technology ensures transparency and builds consumer trust.
  

• Celebrate Vital Pet Life’s partnership with Orivo, making us the first US pet brand to earn Orivo certification.
  

The Birth of Orivo and Its Mission

Svein Erik shared the inspiring story behind Orivo. Founded in Norway in 2014, Orivo was created to tackle fraudulent fish oil trading. Their innovative testing technology verifies the species and geographic origin of marine oils, ensuring that consumers get what they pay for.

“Our mission is to provide evidence-based transparency to the supplement market. We want to make sure people and pets get the benefits they deserve.” – Svein Erik Haugmo 

The company’s efforts have expanded from local fisheries in Norway to global markets, including human and pet omega-3 supplements.

Fraudulent Labeling in the Pet Nutrition Industry

Did you know that over 80% of tested wild Alaskan salmon oil products are mislabeled or fraudulent? Svein Erik highlighted this startling statistic, explaining how the supply chain often substitutes premium oils with cheaper alternatives.

For pet owners, this means paying for “wild Alaskan salmon oil” that may be blended with lower-quality ingredients. While not always harmful, these products fail to deliver the promised benefits and can even cause digestive issues in pets with sensitivities.

“Transparency is vital for pets’ health. Pet parents deserve to know exactly what they’re feeding their beloved companions.” – Svein Erik Haugmo

Vital Pet Life and Orivo’s Commitment to Quality

At Vital Pet Life, quality and trust have always been at the forefront of our mission. Partnering with Orivo allows us to validate the purity and authenticity of our fish oil products.

Orivo’s technology uses a database of reference samples to confirm the species and origin of marine oils, ensuring that what’s on the label matches what’s in the bottle. This makes Vital Pet Life’s products among the most transparent and trustworthy.

“Partnering with Orivo gives us the confidence to say, ‘This is where your pet’s fish oil comes from.’ Transparency starts with trust.” – Donie

Nutritional Tips or Advice

Tips for Choosing High-Quality Supplements:

• Look for Certification: Check for third-party certifications like Orivo to ensure authenticity.
  

• Read the Label Carefully: Verify the source of the ingredients listed.
  

• Watch for Reactions: If your pet experiences vomiting or diarrhea, it could be due to mislabeled products.
  

Why Fish Oil Matters for Pets:

• Supports a healthy coat and skin.
  

• Reduces inflammation and joint pain.
  

• Boosts brain function and heart health.
  

Conclusion

This episode highlights the critical role of transparency in the pet nutrition industry. Thanks to Orivo’s innovative testing and our partnership with them, Vital Pet Life ensures that pet parents can trust the quality of our fish oil products.

To learn more about this important topic and hear directly from Svein Erik, we encourage you to listen to the full episode.

Thank you for reading and for your commitment to your pet’s health and wellness. At Vital Pet Life, we’re dedicated to providing you with the best tools and knowledge to care for your furry family members.

Don’t forget to subscribe to our podcast and share your thoughts in the comments below!

Here’s to happier, healthier pets!
 - Donie & Dr. Amber